About Us

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AJEH Jewellery has been brought to life for the kind and courageous woman of today. The woman who can hold her own as much as she can hold others accountable. The woman who is unapologetically herself. The woman who goes after what she wants. And the woman who loves everybody around her, but loves herself first.

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AJEH Jewellery came into being after the founder decided that she had worked long enough for fulfilling others' dreams, and it was time to pursue her own.

Our founder's mother was a big jewellery lover - always buying jewellery at every exhibition, shop, event and wearing them all with a big smile on her face, feeling and looking absolutely beautiful every time. Just like today's woman, she did not care for anybody's validation - she knew she looked great and enjoyed every bit of it. Her mother is no more in this world, and AJEH Jewellery is an outlet for her to have her mother's legacy live on, by fulfilling the jewellery dreams of other women around her. 

About the Founder 

Suruchi started AJEH Jewellery in 2023 after working for other companies for almost 8 years. She has previously worked with companies like SpaceBoat, Zomato, Cashify, and volunteered with Non-Profits like Make A Difference.

Suruchi is a big believer in human potential, and is constantly working towards realising her own. She is a die-hard optimist, loves to meet new (and old) people, and is quite a productivity freak. She is also extremely kind, but at the same time known for her ability to set people straight when needed, often fondly called "gundi" by her friends. She is completely meticulous about everything that she does and strongly advocates "If you do something, do it well." - and you will see this translate every step of the way when you engage with AJEH Jewellery.

Apart from work, she loves to watch 'Friends' on repeat, and repeat, and repeat, and repeat.. you know. Her favourite character is Monica (We love Joey, but please don't tell her we said this.)

 

AJEH is actually the combination of Suruchi's parents' names - Ajay & Sneh.

As per google, AJEH means 'courageous' in a Nigerian language. Oh, how it all comes together.

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